Jamwaktu.com – To welcome the holy month of Ramadan 2026, Blibli is once again presenting its annual program, Gaya Raya. This year, the e-commerce platform is partnering with 20 local fashion brands to present modest wear collections that emphasize elegance, comfort, and relevance to current trends.
The Gaya Raya program is one of Blibli’s flagship campaigns to welcome Ramadan and Eid al-Fitr. Given the high public interest in Muslim fashion ahead of the holidays, Blibli is facilitating domestic creative industry players to expand their market reach through digital channels. Blibli’s Head of Fashion Category, in an official statement, stated that collaborating with local brands is the company’s commitment to supporting the growth of MSMEs and the Indonesian fashion industry.
“We see the modest fashion trend continuing to grow, not only as a religious necessity but also as a lifestyle. Through Gaya Raya, we want to present the best selection from quality local brands,” she said.
The 20 brands involved are presenting a variety of collections ranging from gamis (dresses), tunics, modest outfits, hijabs, and family wear for the Eid al-Fitr holiday. Soft colors like sage green, dusty pink, and cream continue to dominate this year’s trends, combined with touches of minimalist embroidery and modern, yet sharia-compliant cuts. One of the local designers involved stated that this collaboration opens up greater opportunities for the brand to reach consumers across various regions.
“The digital platform makes it easy for us to introduce our latest collections without geographical boundaries. Ramadan is a crucial moment for modest wear brands, and this collaboration is very strategic,” he said.
In addition to presenting exclusive collections, the Gaya Raya program also features various attractive promotions such as special Ramadan discounts, cashback, and easy installment options. This strategy is believed to boost purchasing power while making it easier for consumers to access quality clothing at affordable prices.
According to internal company data, the Muslim fashion category experiences significant growth every Ramadan and Eid al-Fitr approach. Last year, modest wear sales recorded a double-digit increase compared to the normal period. This trend demonstrates that Muslim clothing is now not only synonymous with religious needs but also a form of self-expression and style identity.
Fashion industry observers believe that Blibli’s move to present 20 local brands in one thematic campaign is a sound strategy to strengthen the domestic fashion ecosystem. In addition to increasing brand visibility, the curated collection approach also helps consumers find products that suit their tastes and needs on one platform.
Beyond focusing solely on sales, Blibli also highlights sustainability by encouraging brands to use eco-friendly materials and ethical production processes. Some brands even showcase collections featuring recycled materials and natural dyeing techniques as part of their commitment to sustainable fashion.
The Gaya Raya campaign will run throughout Ramadan and lead up to Eid al-Fitr. Blibli also presents style inspiration through editorial content, live shopping, and collaborations with modest fashion influencers to provide fashion mix-and-match references for consumers.
With the launch of modest wear collections from 20 local brands, Blibli is optimistic that it can support the growth of the national fashion industry while meeting the public’s need to welcome Ramadan with more confident and meaningful styles.
The Ramadan momentum is once again a time for synergy between digital platforms and local creative industry players. Through Gaya Raya, Blibli affirms its role as a catalyst for the growth of Indonesian fashion, presenting clothing options that are not only fashionable but also reflect the values of togetherness and blessings during the holy month.
