Jamwaktu.com – This week’s technological developments were once again filled with controversies, industry shocks, and critical evaluations of the use of artificial intelligence. Two major issues that drew attention were luxury fashion brand Valentino’s AI-powered ad, dubbed the worst ever, and the news that OpenAI received a red flag from several tech industry watchdogs regarding compliance, transparency, and AI implementation practices. Both reflect how technology continues to move rapidly but not always in the right direction.
Valentino AI Ad Controversy: Wrong Execution, Wrong Momentum
Valentino launched its latest global ad campaign created entirely with generative AI. The campaign was supposed to be a symbol of innovation, but instead sparked a wave of criticism on social media and in the creator community. Many called the ad the worst ever due to its inconsistent visuals, unnatural anatomy, and seemingly illogical setting.
In the ad, the models featured unrealistic poses, awkward body proportions, and facial expressions that were deemed blank and inhuman. Several fashion elements also appeared physically impossible, such as dresses that slid through the skin, shadows that were out of sync, and accessories that changed shape between frames. Critics argued that the use of AI without human creative oversight deprived the campaign of the artistic spirit and aesthetic quality inherent in a brand as large as Valentino.
Furthermore, the campaign was launched amidst growing public sensitivity to the use of AI, which is perceived as threatening the creative profession. Many photographers, models, and artists strongly criticized Valentino’s move, which they considered detrimental to their profession by opting for generative AI over human labor. Some in the fashion community even called for a temporary boycott of the brand until it provided clarification and a remedial plan.
Valentino eventually released a brief statement describing the campaign as a creative experiment, but the public interpreted this wording as an attempt to stifle criticism. Marketing analysts argued that Valentino’s primary error was not the use of AI, but rather its hasty implementation without ensuring quality and without considering prevailing public sentiment.
OpenAI Receives Red Penalty, A Serious Evaluation in the AI Industry
Meanwhile, in the global technology sector, OpenAI has come under scrutiny after several industry watchdogs conducted evaluations and assigned red penalties to several aspects of the company’s performance. This term isn’t a formal penalty, but rather a negative assessment in a tech industry watchdog report that the media has adopted as a form of harsh criticism.
There are three main aspects of concern:
AI Model Transparency
Some watchdogs consider OpenAI to be lacking transparency regarding the datasets used to train its latest models. While the company claims this is for security and compliance purposes, tech watchdogs state that the lack of information can make it difficult for the public to assess potential bias.
Compliance and Consumer Protection
The report highlights the need for increased protection for users from receiving false or manipulative information from AI models. Although OpenAI has tightened guidelines, watchdogs believe these measures are insufficient to curb the potential for misuse of the technology by third parties.
Industry Dominance and Impact
OpenAI is also considered to have too much influence on the global AI ecosystem. While not breaking the law, some watchdogs warn that monopolizing innovation can harm competition and healthy development in the long term. The red penalty in this context is more of a warning to the company to adopt a more accommodating attitude towards collaboration and open standards.
While some see this assessment as constructive criticism, others believe the AI industry is entering a phase of increasingly stringent regulation. Many technology companies are beginning to evaluate themselves to avoid similar impacts.
Two Incidents, One Important Lesson
Although originating from two different industries fashion and artificial intelligence the Valentino and OpenAI cases provide a clear illustration of the significant challenges of utilizing AI in the modern era. Machines cannot simply replace human creativity, empathy, and judgment. Meanwhile, large tech companies must confront the reality of increasingly high public expectations, and even small mistakes can invite global criticism.
This week demonstrated that AI is not just a tool, but an ecosystem that requires governance, caution, and a smart human touch. Otherwise, innovation can turn into controversy.
