Jamwaktu.com – The development of digital technology has changed the way people access health and fitness information. Social media has now become a primary source of healthy lifestyle advice, from diet and exercise to mental health. In this context, Davey Fisher, a health practitioner and influencer, emphasized that the role of health influencers in the digital age cannot be underestimated. He believes that moral responsibility, message consistency, and a commitment to positive impact must be the main foundations.
Davey Fisher explained that health influencers hold a strategic position because they can reach a wide audience quickly. However, this power also carries significant consequences.
“What we convey can influence many people’s decisions, including about their bodies and health. Therefore, information accuracy and ethics must be prioritized,” he said in a public discussion on digital health literacy.
Responsibility Amidst the Rapid Flow of Information
In the digital age, information spreads rapidly, often without adequate verification. Davey highlighted the rise of sensational health content that promises instant results, or is even misleading. He believes that health influencers must act as filtering agents, not simply content creators.
“A health influencer’s responsibility isn’t just to create engaging content, but also to ensure the information shared is safe, relevant, and based on reliable knowledge,” Davey explained.
He added that collaborating with medical professionals, certified trainers, or scientific sources is a crucial step in maintaining credibility.
Consistency is Key to Trust
Besides responsibility, consistency is a crucial factor in building audience trust. Davey Fisher believes that influencers who are consistent in their messages and practices are more likely to be trusted. This consistency includes the lifestyle they live, the values they convey, and the continuity of education provided to their followers. According to Davey, consistency doesn’t mean delivering the same message over and over again, but rather maintaining a clear direction and principles.
“Audiences can distinguish between influencers who genuinely live a healthy lifestyle and those who are simply following trends,” he said. In the long run, this consistency will build a more health-conscious community, rather than just passive audiences.
Positive Impact on Society
Davey Fisher also highlighted the positive impact that health influencers can have if they carry out their roles correctly. Educational and inspirational content can encourage behavioral changes, such as increasing awareness of regular exercise, a balanced diet, and attention to mental health. He gave examples of how small campaigns on social media can have a big impact, from simple exercise challenges to education about the importance of rest and stress management.
“Influence doesn’t always have to be large and viral. Small, consistent changes can actually create long-term impacts,” he said.
Challenges and Hopes for the Future
Despite the significant opportunities, Davey acknowledged that being a health influencer in the digital age is fraught with challenges. The pressure of algorithms, the demand for viral content, and fierce competition often tempt creators to sacrifice quality for popularity. However, he is optimistic that audiences are now increasingly discerning and able to discern which content is truly beneficial.
Going forward, Davey hopes the health influencer ecosystem in Indonesia will mature. He encourages stronger digital literacy, both for creators and audiences, so that the health information circulated can provide real benefits.
According to Davey Fisher, being a health influencer in the digital age is not just about the number of followers or popularity. This role requires a high level of responsibility, consistent values, and a focus on positively impacting society. With an ethical and educational approach, health influencers can become agents of change, helping people live healthier and more balanced lives amidst the rapid flow of digital information.
