Jamwaktu.com – The ASIK Fashion Connect 2025 event was officially held as a strategic platform to open access for creative economy (ekraf) players in the Indonesian fashion subsector to the global market. This event brings together local designers, fashion MSMEs, international buyers, investors, and industry stakeholders in a collaborative ecosystem oriented towards exports and strengthening global competitiveness.
ASIK Fashion Connect 2025 is designed not only as an exhibition, but also as a platform for business matching and capacity building. Through a series of fashion showcases, business forums, and mentoring sessions, this event serves as a concrete bridge for Indonesian fashion players to understand international market needs and build strategic networks.
Promoting Local Fashion to the Next Level
The head of the ASIK Fashion Connect 2025 organizing committee stated that Indonesia possesses a wealth of creativity, culture, and local materials that provide a competitive advantage in the global market. However, the main challenges remain market access, quality standards, and international connections.
“Through ASIK Fashion Connect 2025, we want to help local fashion players elevate their ranks. They’re not just about performing, but also about being ready to transact and be sustainable in the global market,” he said in his opening remarks.
Several local fashion brands showcased collections that embodied Indonesian cultural identity, from traditional Indonesian textiles to eco-friendly contemporary designs. The concept of sustainability was a key focus, in line with global trends in the fashion industry.
Business Matching and International Market Access
One of the key agenda items at ASIK Fashion Connect 2025 was business matching, which brought together fashion creative economy players directly with buyers from various countries. This session provided a concrete opportunity for designers and MSMEs to present their products, discuss pricing, and explore long-term collaborations.
Furthermore, industry players were provided with insights into export standards, certification, global branding, and international marketing strategies. This material is considered crucial for fashion players to not only penetrate the global market but also survive and thrive.
Collaboration and Innovation Are Key
ASIK Fashion Connect 2025 emphasized the importance of cross-sector collaboration, including with technology, logistics, and financial players. Digital innovations such as the use of cross-border e-commerce platforms and data-driven marketing were also introduced as solutions for global expansion.
A participating designer described the event as a new perspective. “We learned about international market tastes and how to adapt products without losing local identity,” he said.
Impact on the National Creative Economy
ASIK Fashion Connect 2025 is expected to have a tangible impact on the growth of Indonesia’s creative economy. By opening up access to the global market, fashion players have the potential to increase export value, create jobs, and strengthen Indonesia’s position as a creative fashion hub in the Asian region.
Conclusion
ASIK Fashion Connect 2025 is a strategic step in encouraging Indonesian fashion creative economy players to penetrate the global market. Through collaboration, innovation, and tangible market access, this event demonstrates a commitment to bringing local fashion to the international stage. With the support of the right ecosystem, Indonesian fashion will be increasingly ready to compete and be sustainable in the global market.
